Task: To create a 60 second long video which encourages people aged between 16-22 to recycle or if they do then to recycle as much as they can.
Other important things to include in the video: Tag line must be “Wipe out waste”. Contents of the film must be upbeat throughout, images/music and clips can be used but must be allowed to use by whoever owns the original item. Contents of film must have pace to it keep audience captivated. It must be no longer than 60 seconds long.
My idea for the recycling video
I decided I wanted to make a video ad that would entertain the audience as well as educate them on recycling. There is some humour contained in my video ad, but nothing too funny so that it doesn’t make the recycling video advertisement seem pointless.
My video is based on a plastic bottle that starts off in the bin and eventually makes its way to the recycling bin. The bottle falls out of the bin when I open the lid to put some rubbish inside. It falls into a pile of leaves. One day later it is almost buried in dead leaves that have fallen from the trees above.
The wind then picks up and blows the leaves and the bottle out of the camera shot into a new scene showing the bottle rolling down a slope. The next scene then shows the bottle being blown along a stone patio along with leaves, include in this scene is also an extreme close up video shot of the leaves and bottle traveling along the ground.
The scene after that is showing the bottle flying over an outdoor cage (there is a Guiney pig inside the cage). This then turns to another scene showing the bottle flying up into the sky and then dropping back down onto the grass (there is also a bird flying overhead in the video shot?)
The next scene shows the bottle landing onto the grass very close to some chickens which are scared by the bottle when it drops to the ground and run away from it. After this the chickens walk back to the bottle and start pecking at it, suddenly the wind picks up again and the bottle rolls very fast towards the chickens which run away from the bottle yet again. The bottle continues its journey rolling down a grass slope.
The next scene shows the bottle being gently blown into the edge of a green box which has “recycling” written on it. The bottle can’t get inside the recycling box so it just stays where it is. The last scene shows a female walk past the recycling box, she walks out of the video shot and text saying “don’t be waster” appears. The female then walks back into the video shot, as she does “Wipe out waste” appears in text. The female bends down and picks up the bottle and then opens the lid of the recycling box, as she does this a dog’s head appears out of the box.
The female puts the bottle back down on the grass and then picks up the dog and puts the dog on the grass, the dog then walks towards the camera comically and then walks out of the video shot. At the same time as this was happening the girl has put the bottle in the recycling box and placed the lid back on top of the box and she then walks out of the video shot too. The video ad has now finished.
My only concern for this video is that it is 10 seconds over the 60 second limit although I did cut out all unnecessary video clips I could from the ad video.
Locations
The main location was at my house, most of it was filmed in my garden. My sister helped me out by doing the last scene of the video ad, with thanks to my chickens, dog and Guiney pig of course. I filmed it a week earlier than we were intended to start filming; the main reason being for this was that the bright sunny weather was perfect for my recycling video ad.
Where my idea came from for the recycling ad
Here are the links to the YouTube videos that inspired me with how I made my own video ad.
Camera Techniques
I used a small video camera that I had at home; we recorded twenty minutes of footage to get the best camera angle shots possible and then cut the footage down and put it into sequence which was one minute and twenty seconds long.
Music
This is the link to the a YouTube video of the song that I used
Blues Brothers - Rawhide
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